What are the pitfalls when investing, building and operating charging stations?
1.Improper geographical location selection
Some operators reported that they did not conduct on-site inspections before selecting a location, and the selected location was remote, even without signboards, difficult to find by navigation, with low traffic and low volume, and sometimes oil trucks occupying the location. This put them in a "pitfall" from the very beginning of the site selection, leading to many difficulties in subsequent operations.
2.Smart ev charging station has many problems
Some operators only invest in building stations, but ignore many details, especially various safety issues of charging equipment. For example, they do not install rainproof and waterproof measures such as canopies, which causes charging piles to become "zombie piles" when they encounter rain. Some charging pile stations have old charging equipment, slow charging speed, and are often prone to failure. There are few charging pile parking spaces. In this way, users will inevitably feel resentful, and naturally it is difficult for them to continue to charge.
3.Low operational awareness
The operation of charging pile stations is also an art. Many operators of charging station type 2 "only build piles but do not operate them", which is another "pitfall". For example, during operation, there are no after-sales service personnel to promptly solve the problems encountered by owners of new energy electric vehicles when charging. The operating personnel lack service awareness, have no enthusiasm for customers, and do not have any activities to maintain customers, which is not conducive to the long-term development of charging pile stations.
4.Incomplete supporting service facilities
Charging station operators do not pay attention to the relevant supporting service facilities during operation, and fall into the "pit" again. For example, it often takes a while for car owners to wait for charging, but there are no toilets, no dining or leisure places around the dc ev charger, no car washing service after charging is completed, charging site parking fees, charging station environment chaos, vehicle arrangement chaos, etc. These will affect the mood of car owners when charging, and it will be difficult to win the hearts of car owners over time.
How to avoid pitfalls in the construction and operation of charging stations?
1.Do a good job in site selection
As the source of charging station operation, site selection should be given enough attention. When selecting a site, you must be fully prepared to get twice the result with half the effort. So, how to do a good job in site selection? You can do a good job of data analysis before site selection, such as statistical research on other charging piles within five kilometers of the charging pile station, understand their number, which platforms they are, how powerful they are, how many charging piles are in use, whether there are toilets nearby, and make corresponding data analysis tables. Regarding data survey, taking a certain place as an example, the parking lot of a certain building in the area is a golden spot in the eyes of operators. A large number of Internet companies are gathered around it. Some people drive to and from get off work, and other employees have a strong demand for online ride-hailing. This conclusion comes from the on-site survey of operators, and some operators will use big data methods such as heat maps to monitor traffic flow.
2.Strict control
Operators should strictly control the charging equipment of charging pile stations, try to choose charging station manufacturers, and choose well-known charging pile brands at home and abroad to control the quality of charging piles from the source. In addition to considering quality issues, it is also necessary to consider the safety of charging piles. For example, install awnings for charging piles to prevent rain, make relevant emergency records, etc., and strictly control the safety of charging pile stations.
3.Improve site visibility
After the site selection and construction are completed, it is also important to promote your own charging station and make it well-known among surrounding car owners. For example, charging station operators can interconnect with car owner apps, map navigation apps, etc., and can also attract the attention of surrounding car owners through opening marketing activities.
4.Do a good job in post-operation
An operator once expressed his view to the Charging and Swapping Research Institute: "Building charging piles is not possible without operation. Now we have to ensure that each station built is as profitable as possible." It can be seen that the post-operation also greatly affects the business of charging piles. The operation of charging pile stations needs to maintain user stickiness as much as possible and do a good job in post-operation. For example, provide a worry-free scan code payment experience, regularly issue coupons, hold lucky draws, give out exquisite gifts, establish and carefully maintain user fan groups, etc., to enhance user stickiness and obtain more and longer-term users.
5.Provide supporting service facilities
The operation of charging pile stations also needs to take into account a lot of details. For example, due to safety hazards and other factors, some new energy vehicle brands do not recommend that car owners stay in the car while charging. However, even for a 120-kilowatt DC fast charging station, it takes at least half an hour to charge the battery to a usable state. This means that the charging pile or charging station needs to be equipped with restaurants, toilets, tea rooms and other leisure and entertainment service facilities around it. This is also one of the factors that reflect the gap in operational capabilities.
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Post time: Jul-15-2024
